The Sharjah Broadcasting Authority (SBA) hosted a delegation from China’s Hainan International Media Centre and China Media Group’s Middle East office to discuss potential media collaboration.
Led by senior Chinese media officials, the delegation toured SBA’s TV and radio studios, production facilities, and news centre, gaining insight into SBA’s advancements and digital expansion, which includes six TV channels, four radio stations, and the Maraya digital platform.
Both sides discussed producing joint content for Emirati and Chinese audiences and developing long-term strategic partnerships to strengthen their regional and global media presence.
Salem Ali Al Ghaithi, SBA Director, highlighted Sharjah’s role as a cultural and media hub and expressed readiness to expand cooperation with leading global media institutions. Wang Lei, Deputy Director of Hainan Broadcasting Station, praised SBA’s modern infrastructure and reaffirmed interest in deeper collaboration to support the UAE’s growing ties with China.
Short Description:Sharjah Broadcasting Authority and Chinese media representatives discussed producing joint content and building a lasting media partnership to connect UAE and Chinese audiences.
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