Amazon has initiated legal action against AI startup Perplexity, alleging the company's 'Comet' browser illegally accessed Amazon customer accounts. According to the lawsuit filed in California, Perplexity's AI agent placed orders and browsed products while masking its automated activity as human behavior, creating security risks for customer data.
The retail giant claims Perplexity configured its software to conceal these activities and ignored multiple cease-and-desist requests. Amazon maintains that such digital intrusion violates its systems regardless of whether it occurs through code rather than physical means.
Perplexity has countered these allegations, characterizing them as an attempt by Amazon to stifle competition and innovation. The startup asserts its AI agent stores user credentials locally to ensure privacy and accuses Amazon of using its market dominance to restrict user choice. This legal clash highlights the emerging tensions in AI-driven commerce, with both companies developing competing shopping assistants - Amazon's 'Rufus' versus Perplexity's 'Comet' browser.
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