The UAE has solidified its position as a leading summer tourism destination, drawing visitors worldwide with its blend of safety, luxury, and entertainment. With hotel occupancy rates averaging 60-70% during July and early August 2025, the country has successfully turned its hot summer months into a peak travel season. Key factors include competitive hotel packages, shopping discounts, and indoor attractions, supported by a secure and tolerant environment that appeals to families and international travelers alike.
Sheikh Dr. Saeed bin Tahnoon bin Mohammed Al Nahyan highlighted the UAE’s exceptional summer tourism performance, crediting modern infrastructure, premium services, and robust security. Abu Dhabi captivated thousands with events like the Liwa Dates Festival (144,685 attendees) and the Historic Dalma Race Festival, alongside global sports competitions such as the 6th IMMAF Youth World Championships, featuring 1,000 athletes from 60 nations.
Dubai and Sharjah further boosted tourism with flagship events. Dubai Summer Surprises offered shopping promotions, raffles, and family entertainment, while Sharjah’s Summer Promotions combined cultural experiences with retail incentives. The UAE’s ability to provide diverse, high-quality experiences—from heritage festivals to international sports—has reinforced its reputation as a safe, dynamic, and visitor-friendly destination.
The UAE’s commitment to sustainable tourism and smart infrastructure ensures its continued global appeal. Ranked among the safest and most efficient destinations, the country seamlessly merges modernity with tradition, making it a preferred choice for families, event-goers, and luxury seekers. As summer tourism thrives, the UAE sets a benchmark for security, innovation, and hospitality in the travel industry.
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