Apple has introduced the iPhone Air, measuring just 5.6 millimeters thick, making it the slimmest smartphone in the company's history and thinner than Samsung's Galaxy S25 Edge. Chief Executive Tim Cook presented the device at Apple's Cupertino headquarters, emphasizing the company's philosophy that design must balance with functionality, echoing Steve Jobs' legacy.
The iPhone Air incorporates compressed internal circuitry reduced to postage stamp-sized components, an A19 Pro processor optimized for AI tasks, and two custom communication chips. Despite its ultra-thin profile, Apple claims the device maintains all-day battery life, though analysts have expressed concerns about whether the slim frame can deliver on this promise. The device features a single camera lens compared to multiple lenses on other models, along with a titanium frame and ceramic shield glass for durability.
Positioned in the middle of Apple's lineup and priced $100 below Samsung's Galaxy S25 Edge, the iPhone Air replaces the iPhone Plus model that previously accounted for 7 percent of Apple's shipments. Market analysts believe the design could trigger significant upgrades during the holiday season and help Apple regain market share in China, though competition from lower-priced alternatives remains challenging.
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